Concept Stores

The Quality of Trentino

Bringing the atmosphere of Expo 2015 alive in Trentino. At the heart of the promotional, cultural, scientific but above all tourist events that will bring the themes of Expo 2015 to our area there will be two concept stores: one situated in Palazzo delle Albere in Trento and the other in Rovereto in the spaces of the Mart.Concept Store

The two concept stores will host interactive exhibitions dedicated to recounting, promoting and exploiting the main food and agriculture supply chains in Trentino, at the same time reinforcing the tourist appeal of the two main provincial museums – the Muse in Trento and the Mart in Rovereto. This will offer an opportunity for visibility to producers, giving life to integrated promotion of tourist and cultural attractions and Trentino products.


Exhibitions on a theme and cultural and scientific events will animate many other squares and cities in Trentino, thanks to an extraordinarily rich programme that can also be exploited by tourists and residents.


The two concept stores and Trentino will be linked to Expo Milano 2015 by an Euregio Bus that will join Innsbruck, Trento and Rovereto to the exhibition area in Milan. Milan can also be reached by train.

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