Over time Trentino has found its own original development route, capable of combining business and the environment, respect for traditions and modernity. The traces of this choice, straddling ethics and business, are clear in the culture and disseminated throughout the whole area, characterised by the typical Dolomitic scenery.
The mountains, for example, once represented an area hostile to man: today this is no longer the case, because the mountains and valleys have allowed the development of tourism and mountain agriculture. It is precisely respect for the area that characterises the tourist itineraries promoted by Trentino during Expo Milano 2015.
The itineraries will start from the two large Concept Stores situated in Palazzo delle Albere in Trento, near the Muse – which will host an event dedicated to biodiversity, and the spaces of the Mart in Rovereto. Exploration and workshops, hospitality, inns and guesthouses, guided visits and tasting: these are the keywords that will accompany visitors on a journey exploring the biodiversity and extraordinary environmental complexity of Trentino, an authentic land with a range of excellence.